Opportunity Information: Apply for USDA AMS TM FMPP G 20 0002
The Farmers Market Promotion Program (FMPP) is a competitive federal grant opportunity run by the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), designed to strengthen and grow direct-to-consumer agricultural markets. For FY 2020, USDA made about $13.5 million available under this program, with the broader purpose of helping farmers and food producers sell directly to customers through outlets like farmers markets and similar local market channels. FMPP sits under the Farmers Market and Local Food Promotion Program (FMLFPP) and is authorized through the 2018 Farm Bill under the Local Agriculture Market Program (LAMP), which signals that Congress intended these funds to support local and regional food system development, especially where it improves market access for producers and increases community access to regionally produced foods.
At its core, the program focuses on developing, coordinating, and expanding direct producer-to-consumer markets. In practical terms, that means projects should help build or improve the infrastructure, operations, and reach of market channels that connect growers and producers straight to shoppers, rather than going through traditional wholesale pathways. The stated goal is not only to help producers capture more value and build stable sales outlets, but also to increase the availability and accessibility of locally and regionally produced agricultural products for the public.
FMPP offers two main project tracks: Capacity Building (CB) and Community Development, Training, and Technical Assistance (CTA). Capacity Building awards are aimed at helping individual markets or organizations strengthen their ability to operate, grow, and serve both vendors and customers. Under this track, grant awards range from a minimum of $50,000 to a maximum of $250,000. The CTA track is larger in scale and is intended for broader community development efforts, training programs, and technical assistance that can support multiple markets, organizations, or regions. CTA awards range from a minimum of $100,000 to a maximum of $500,000, which is also the overall award ceiling listed for the opportunity.
The FY 2020 funding notice projected roughly 60 awards, reflecting that this is a national competition with a meaningful number of grants but still limited relative to demand. The funding instrument is a grant, the activity category is agriculture, and the CFDA number associated with the program is 10.175. The opportunity is identified as USDA AMS TM FMPP G 20 0002. Eligibility is listed as "Others" with additional clarification referenced in the full notice, meaning applicants need to consult the eligibility section in the official announcement to confirm whether their organization type qualifies.
The timeline and period of performance are clearly defined. Applications were due by May 11, 2020 (with the opportunity posted March 9, 2020). Projects funded under this cycle were required to start their official performance period on September 30, 2020. Both CB and CTA projects can run for up to 36 months (three years) and were expected to conclude by September 29, 2023. This structure gives grantees enough time to implement multi-season market improvements, vendor recruitment and support efforts, marketing and outreach campaigns, and training or technical assistance programs that often require more than one market year to show measurable results.
A key financial condition is the cost-share requirement: applicants must provide matching funds equal to 25 percent of the total federal portion of the grant. In other words, if an applicant receives federal funds through FMPP, they must contribute additional non-federal resources to support the project at the required ratio. This match requirement is an important planning factor because it affects budgeting, fundraising, and the documentation an applicant must provide to demonstrate that the match is committed and allowable under the program rules.
Overall, this grant opportunity is meant for organizations that can demonstrate a strong plan to expand or strengthen direct-to-consumer market channels for agricultural products, with projects sized from mid-level market improvements (Capacity Building) to larger regional or multi-organization efforts centered on training and technical assistance (CTA). The program is structured to encourage measurable, sustained improvements in local market access for producers and in the availability of regionally produced foods for communities, while also requiring applicants to share in project costs through a 25 percent match.Apply for USDA AMS TM FMPP G 20 0002
- The Department of Agriculture, Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Farmers Market Promotion Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on Mar 09, 2020.
- Applicants must submit their applications by May 11, 2020. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 60 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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