Opportunity Information: Apply for USDA AMS TM FMPP G 20 0002
The Farmers Market Promotion Program (FMPP) is a competitive federal grant opportunity run by the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), designed to strengthen and grow direct-to-consumer agricultural markets. For FY 2020, USDA made about $13.5 million available under this program, with the broader purpose of helping farmers and food producers sell directly to customers through outlets like farmers markets and similar local market channels. FMPP sits under the Farmers Market and Local Food Promotion Program (FMLFPP) and is authorized through the 2018 Farm Bill under the Local Agriculture Market Program (LAMP), which signals that Congress intended these funds to support local and regional food system development, especially where it improves market access for producers and increases community access to regionally produced foods.
At its core, the program focuses on developing, coordinating, and expanding direct producer-to-consumer markets. In practical terms, that means projects should help build or improve the infrastructure, operations, and reach of market channels that connect growers and producers straight to shoppers, rather than going through traditional wholesale pathways. The stated goal is not only to help producers capture more value and build stable sales outlets, but also to increase the availability and accessibility of locally and regionally produced agricultural products for the public.
FMPP offers two main project tracks: Capacity Building (CB) and Community Development, Training, and Technical Assistance (CTA). Capacity Building awards are aimed at helping individual markets or organizations strengthen their ability to operate, grow, and serve both vendors and customers. Under this track, grant awards range from a minimum of $50,000 to a maximum of $250,000. The CTA track is larger in scale and is intended for broader community development efforts, training programs, and technical assistance that can support multiple markets, organizations, or regions. CTA awards range from a minimum of $100,000 to a maximum of $500,000, which is also the overall award ceiling listed for the opportunity.
The FY 2020 funding notice projected roughly 60 awards, reflecting that this is a national competition with a meaningful number of grants but still limited relative to demand. The funding instrument is a grant, the activity category is agriculture, and the CFDA number associated with the program is 10.175. The opportunity is identified as USDA AMS TM FMPP G 20 0002. Eligibility is listed as "Others" with additional clarification referenced in the full notice, meaning applicants need to consult the eligibility section in the official announcement to confirm whether their organization type qualifies.
The timeline and period of performance are clearly defined. Applications were due by May 11, 2020 (with the opportunity posted March 9, 2020). Projects funded under this cycle were required to start their official performance period on September 30, 2020. Both CB and CTA projects can run for up to 36 months (three years) and were expected to conclude by September 29, 2023. This structure gives grantees enough time to implement multi-season market improvements, vendor recruitment and support efforts, marketing and outreach campaigns, and training or technical assistance programs that often require more than one market year to show measurable results.
A key financial condition is the cost-share requirement: applicants must provide matching funds equal to 25 percent of the total federal portion of the grant. In other words, if an applicant receives federal funds through FMPP, they must contribute additional non-federal resources to support the project at the required ratio. This match requirement is an important planning factor because it affects budgeting, fundraising, and the documentation an applicant must provide to demonstrate that the match is committed and allowable under the program rules.
Overall, this grant opportunity is meant for organizations that can demonstrate a strong plan to expand or strengthen direct-to-consumer market channels for agricultural products, with projects sized from mid-level market improvements (Capacity Building) to larger regional or multi-organization efforts centered on training and technical assistance (CTA). The program is structured to encourage measurable, sustained improvements in local market access for producers and in the availability of regionally produced foods for communities, while also requiring applicants to share in project costs through a 25 percent match.Apply for USDA AMS TM FMPP G 20 0002
- The Department of Agriculture, Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Farmers Market Promotion Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on Mar 09, 2020.
- Applicants must submit their applications by May 11, 2020. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 60 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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Farmers Market Promotion Program (FMPP) FAQs (FY 2020)
What is the Farmers Market Promotion Program (FMPP)?
The Farmers Market Promotion Program (FMPP) is a competitive federal grant program administered by the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS). It is designed to strengthen and expand direct-to-consumer agricultural markets, helping farmers and food producers sell directly to customers through farmers markets and similar local market channels.
What is the main purpose of FMPP funding?
FMPP funding supports projects that develop, coordinate, and expand direct producer-to-consumer markets. The intent is to improve market access for producers (so they can capture more value and build stable sales outlets) and to increase the availability and accessibility of locally and regionally produced agricultural products for the public.
What kinds of market channels does FMPP focus on?
FMPP focuses on direct-to-consumer market channels where growers and producers sell straight to shoppers rather than using traditional wholesale pathways. The opportunity description specifically references farmers markets and similar local market outlets.
How does FMPP fit into other USDA programs or authorities?
FMPP is part of the broader Farmers Market and Local Food Promotion Program (FMLFPP). It is authorized through the 2018 Farm Bill under the Local Agriculture Market Program (LAMP), reflecting congressional intent to support local and regional food system development, particularly efforts that improve market access and community access to regionally produced foods.
How much funding was available under FMPP for FY 2020?
For FY 2020, USDA made approximately $13.5 million available through FMPP.
Is FMPP a competitive grant?
Yes. FMPP is described as a competitive federal grant opportunity, meaning proposals are reviewed and selected through a competitive process.
About how many awards were expected under the FY 2020 notice?
The FY 2020 funding notice projected roughly 60 awards nationwide.
What are the two main project tracks under FMPP?
FMPP offers two project tracks: Capacity Building (CB) and Community Development, Training, and Technical Assistance (CTA).
What is the Capacity Building (CB) track intended to support?
Capacity Building (CB) awards are intended to help individual markets or organizations strengthen their ability to operate, grow, and better serve vendors and customers. Projects under this track generally focus on improving operations, infrastructure, and the reach of direct-to-consumer market channels.
What is the Community Development, Training, and Technical Assistance (CTA) track intended to support?
The CTA track is intended for larger-scale efforts such as broader community development initiatives, training programs, and technical assistance. These projects are described as supporting multiple markets, organizations, or regions rather than a single market.
What is the funding range for Capacity Building (CB) awards?
CB grant awards range from a minimum of $50,000 to a maximum of $250,000.
What is the funding range for CTA awards?
CTA grant awards range from a minimum of $100,000 to a maximum of $500,000.
What is the maximum award amount for this opportunity overall?
The overall award ceiling listed for the opportunity is $500,000 (which aligns with the CTA maximum).
What is the funding instrument for FMPP?
The funding instrument is a grant.
What is the activity category for this grant opportunity?
The activity category is agriculture.
What is the CFDA number associated with FMPP?
The CFDA number associated with this program is 10.175.
What is the opportunity ID for the FY 2020 FMPP notice?
The opportunity is identified as USDA AMS TM FMPP G 20 0002.
Who is eligible to apply?
Eligibility is listed as "Others" with additional clarification referenced in the full notice. Applicants need to consult the eligibility section in the official announcement to confirm whether their organization type qualifies.
When was the FY 2020 opportunity posted, and when were applications due?
The opportunity was posted on March 9, 2020, and applications were due by May 11, 2020.
When did the period of performance start for FY 2020 awards?
Projects funded under this cycle were required to start their official performance period on September 30, 2020.
How long can FMPP projects run?
Both Capacity Building (CB) and CTA projects can run for up to 36 months (three years).
When were FY 2020 projects expected to end?
Projects under this cycle were expected to conclude by September 29, 2023.
What types of activities might be supported during the project period?
The opportunity description notes that the three-year structure allows time for multi-season efforts such as market improvements, vendor recruitment and support, marketing and outreach campaigns, and training or technical assistance programs that may take more than one market year to demonstrate measurable results.
Is there a matching funds (cost-share) requirement?
Yes. Applicants must provide matching funds equal to 25 percent of the total federal portion of the grant.
How does the 25 percent match work in practical terms?
If an applicant receives federal funds through FMPP, they must contribute additional non-federal resources at the required ratio. This affects budgeting and documentation because applicants need to show the match is committed and allowable under the program rules.
Why is the cost-share requirement important to plan for?
The match requirement is a key planning factor because it influences project budgeting, fundraising needs, and the documentation required to demonstrate that the match is committed and meets program requirements.
What is FMPP ultimately trying to improve for producers and communities?
FMPP is structured to encourage measurable, sustained improvements in local market access for producers and in the availability and accessibility of locally and regionally produced foods for communities.
What is the main difference between a CB project and a CTA project?
Based on the opportunity description, CB projects are aimed at strengthening a specific market or organization, while CTA projects are designed to support broader efforts such as training and technical assistance that can benefit multiple markets, organizations, or regions.
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